Maximizing the Impact of Your Financial Wellness Marketing: 4 Key Strategies
Financial institutions such as banks and credit unions frequently provide financial wellness advice through blog posts, online courses, or newsletters. However, engaging customers with this content remains a significant challenge. What does it take to drive customer involvement? Despite offering a variety of educational resources, many customers either don’t use these tools or are unaware of their availability. Additionally, customers who encounter generic advice on topics like credit improvement can quickly lose interest. However, the rewards for getting it right are substantial. Banks that offer personalized financial wellness tools report higher engagement, increased deposits, and improved customer satisfaction. According to a survey by Personetics, 58% of consumers would consider switching to a financial institution that provides features to help them budget more effectively and save more. Yet, less than 10% of consumers reported receiving helpful financial management communication...